Leveraging Social Media to Promote Your Apartment Laundry Facilities

In today’s digital-first world, renters don’t just find apartments through referrals or “For Rent” signs, they turn to social media. Platforms like Instagram, Facebook, and TikTok have become powerful tools for showcasing amenities, creating community engagement, and driving interest in multifamily properties. One amenity that often gets overlooked in digital marketing efforts? The laundry room.

Promoting your apartment laundry facilities on social media can help attract quality tenants, increase retention, and position your property as a modern, convenience-driven place to live. Here’s how to do it effectively.

Why Promote Laundry Facilities on Social Media?

According to the National Multifamily Housing Council, over 70% of renters consider on-site laundry a top priority when choosing an apartment. Yet many properties don’t highlight their laundry amenities in a meaningful way.

Promoting your laundry facilities isn’t just about showing machines, it’s about showing value:

• Convenience: No need to leave the building or pay for costly in-unit machines.
• Technology: Smart payments, app tracking, and text alerts are game-changers.
• Cleanliness & Comfort: A bright, clean laundry room shows residents you care.
• Community: Shared spaces foster neighborly interaction and connection.

Social Media Tips for Highlighting Laundry Amenities

1. Show, Don’t Just Tell

Use high-quality photos and videos to show off your laundry rooms. Capture:

• Modern machines with digital displays or mobile payment options.
• Residents using the space comfortably.
• Clean, well-lit environments with amenities like folding tables or seating.

Pro tip: Post a “before and after” if you’ve recently renovated. It adds visual interest and highlights upgrades.

2. Create a Highlight Reel on Instagram

Instagram Highlights are perfect for evergreen content. Include:

• A “Laundry 101” highlight with how-tos.
• Machine features (e.g. free dry, smart pay, eco-friendly settings).
• Customer testimonials or reviews from current residents.

3. Host a Resident Giveaway or Contest

Encourage engagement with social content tied to your laundry facilities:

• “Tag us doing laundry and win a free wash week.”
• “Guess how many loads are done per month - closest wins!”
• “Cleanest laundry room selfie contest.”

This drives awareness, user-generated content, and shares.

4. Feature Smart Technology

If your facility offers app-based payments, cycle tracking, or usage alerts, post short videos showing how it works. According to PYMNTS, over 60% of U.S. consumers prefer digital payments, especially among younger renters.

Highlight ease of use, no need for coins, and the added security of digital systems.

5. Use Resident Testimonials

Nothing sells like a happy renter. Share short video clips or quote cards from residents who love the convenience and cleanliness of your laundry amenities.

➡ “It’s so easy to pay with my phone.”
➡ “I love not having to lug laundry off-site anymore.”
➡ “The free dry perk is a game changer.”

6. Post Tips, Not Just Promotions

Add value by sharing laundry tips or fun content:

• Best times to do laundry
• Stain-removal hacks
• Folding techniques
• Laundry memes or relatable humor

These posts perform well and build a sense of community.

Platform-Specific Ideas

In competitive rental markets, small amenities make a big difference. Leveraging social media to showcase your apartment laundry facilities not only boosts your property’s visibility, it also communicates that you care about residents' day-to-day lives.

From app-powered washers to free dry perks, don’t let your laundry room stay in the shadows. Put it front and center in your digital marketing strategy, and you may be surprised by how much of an impact it makes.

Sources:

1. National Multifamily Housing Council (NMHC) Renters Survey
2. PYMNTS.com – “Digital Payments in 2023” Report